Which Watch Brands Spent the Most on Advertising in 2014?

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DBCooper
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Which Watch Brands Spent the Most on Advertising in 2014?

Post by DBCooper » Tue Jun 30, 2015 2:45 pm

http://www.watchtime.com/wristwatch-industry-news/industry/what-watches-spent-the-most-on-advertising-in-2014/

Below, you’ll find the complete ranking of all 71 watch brands that spent over $1 million in advertising in the U.S. market in 2014 (all amounts are in $million increments).

1.Rolex (56.38)
2.Breitling (45.11)
3.Omega (34.49)
4.Cartier (25.45)
5.Citizen (23.62)
6.Chanel (20.89)
7.Movado (19.69)
8.Longines (17.81)
9.Patek Philippe (15.69)
10.TAG Heuer (15.36)
11.Seiko (14.94)
12.Tudor (12.02)
13.Breguet (10.02)
14.Audemars Piguet (9.51)
15.Chopard (7.98)
16.Swatch (7.58)
17.Parmigiani Fleurier (6.49)
18.Richard Mille (6.04)
19.Armitron (5.83)
20.Baume & Mercier (5.71)
21.Montblanc (5.60)
22.Timex (5.52)
23.Rado (5.38)
24.Ball Watch (5.37)
25.Ulysse Nardin (5.12)
26.Zenith (5.01)
27.Nixon (4.85)
28.Shinola (4.82)
29.Hublot (4.69)
30.Dior (4.67)
31.Victorinox (4.61)
32.Fossil (4.34)
33.Luminox (4.31)
34.Tissot (3.98)
35.Vacheron Constantin (3.95)
36.Bell & Ross (3.92)
37.Panerai (3.86)
38.Michael Kors (3.68)
39.Jaeger-LeCoultre (3.49)
40.Casio (3.44)
41.Blancpain (3.39)
42.Ralph Lauren (3.22)
43.Oris (3.17)
44.Bulova (3.13)
45.Louis Vuitton (3.06)
46.Coach (2.95)
47.Piaget (2.93)
48.Harry Winston (2.89)
49.Bulgari (2.50)
50.Girard-Perregaux (2.31)
51.Armani (2.24)
52.MTM (2.18)
53.Vince Camuto (1.82)
54.Glashütte Original (1.81)
55.IWC Schaffhausen (1.55)
56.Fendi (1.54)
57.Anne Klein (1.53)
58.Pulsar (1.53)
59.David Yurman (1.50)
60.Raymond Weil (1.49)
61.Van Cleef & Arpels (1.44)
62.SkyGolf (1.43)
63.Swiss Army (1.33)
64.Marc Jacobs (1.19)
65.JeanRichard (1.18)
66.Mulco (1.16)
67.Bovet (1.16)
68.MeisterSinger (1.15)
69.Gucci (1.15)
70.Garmin (1.09)
71.Kenneth Cole (1.04)

Source: Kantar Media
Sam
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