Watchmaking Demographics

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Watchmaking Demographics

Post by DBCooper » Mon Jul 06, 2015 8:11 pm

Every week, two new watchmaking brands are created
By Grégory Pons

New generations want new brands and new watches, at new prices.

Swiss watch exports are shrinking. Yet watchmaking demographics are growing! Every year, a hundred-some new watchmaking brands are born—around two a week—across all price segments and on every continent. The phenomenon is more easily perceived in emerging markets or in countries with no local watchmaking tradition. Indeed, there are already two watch brands in Nigeria. Seven in Poland. Sixteen in Sweden. And about a dozen have been created in Australia over the last twelve years.
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