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The New York Times | By VICTORIA GOMELSKY |NOV. 13, 2016
Swiss watchmakers are nostalgic by nature. How else to explain their constant reference to a golden era of timekeeping, more than 200 years ago, when masters such as Abraham-Louis Breguet devised the world’s first complicated timepieces?
At the same time, however, a growing cohort of forward-thinking watchmakers is embracing the possibilities of virtual reality, or simply V.R. The immersive technology, designed to simulate a user’s presence in a real or imaginary environment using a special headset, is being hyped as the biggest thing to happen to the luxury industry since e-commerce.
read more http://www.nytimes.com/2016/11/15/fashion/watches-virtual-reality-roger-dubuis.html?_r=0