Fossil Group’s Ambitious Plan To Save Quartz Watches With Hy

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Artman
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Fossil Group’s Ambitious Plan To Save Quartz Watches With Hy

Post by Artman » Sun Oct 08, 2017 11:06 pm

BY ARIEL ADAMS, ablogtowatch.com

In the face of changing consumer demand in an industry rarely known for flexibility, how does a company effectively face the threat of imminent product irrelevance when staying the course isn’t a wise decision and the future is difficult to predict? This is the problem that companies who make modestly-priced quartz watches face in light of the emerging popularity of the smartwatch. Thoroughly grounded in the marketability of modestly-priced fashionable watches, the Fossil Group faced and continues to face this precise dilemma. The brand has an ambitious, if not studied plan of attack.

http://www.ablogtowatch.com/fossil-grou ... rtwatches/
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