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Nearly a year ago, Shinola debuted its first-ever mechanical watch in the form of the Lake Erie Monster: a 43mm dive watch with an automatic movement from Ronda inside. What’s more, that watch was a limited edition, with only 500 examples made and a $2,250 MSRP. Now, though, Shinola is finally rolling out a lower-cost mainstream alternative.
Well, make that three alternatives, to be exact, as the diver style is getting three new references: The Lake Superior Monster, the Lake Michigan Monster and the Lake Huron Monster. The former features a black dial and a stainless steel bracelet, while the latter two come on rubber and get navy blue and orange dials, respectively. All three watches will all measure in at 43mm in diameter, feature Sellita SW200-1 automatic movements (in lieu of the limited edition’s Ronda) and are water resistant to 300 meters.
Both the Lake Michigan and Huron will retail for $1,250 while the Superior will fetch $1,450 when they go on sale (October 2nd, 2018), a reasonable step down in price from the Lake Erie limited edition.