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On May 5, Monachus Watches will launch a Kickstarter campaign for a watch with a fully custom case pattern. Not the case finish or a choice of PVD coatings, but a customer-provided graphic image wrapped to fit and bonded to the surface.
They achieve this by a process called hydro dipping, in which an image is printed onto a water-soluble film and transferred onto an immersed item, allowing the picture to wrap the surface. The result is highly durable and resistant to extremes of heat and cold, so you often see hydro dipped images applied to car parts and motorcycle helmets. To my knowledge, no one has tried it on watch cases.