Today’s Traditional Watch Industry...

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Today’s Traditional Watch Industry...

Post by Artman » Thu May 30, 2019 4:23 pm

...Can’t Exist Without What Rolex Is Selling


As I continue to look at the biggest challenges facing the wristwatch industry today, I often come to the topic of marketing and consumer demand. In this article, I turn my attention to an analysis of the emotions involved when a consumer purchases a timepiece. Why does someone want a timepiece in the first place, and what needs to happen for a consumer to justify spending money on a non-utilitarian (these days) object? ... s-selling/
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Re: Today’s Traditional Watch Industry...

Post by JAS1125 » Fri May 31, 2019 12:35 pm

From the article

In short, because without Rolex, there simply wouldn’t be a demand for traditional watches in this day and age.

Luxury watches? Possibly
Traditional watches......I call bullshit
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