...Can’t Exist Without What Rolex Is Selling

BY ARIEL ADAMS, http://www.ablogtowatch.com

As I continue to look at the biggest challenges facing the wristwatch industry today, I often come to the topic of marketing and consumer demand. In this article, I turn my attention to an analysis of the emotions involved when a consumer purchases a timepiece. Why does someone want a timepiece in the first place, and what needs to happen for a consumer to justify spending money on a non-utilitarian (these days) object?

https://www.ablogtowatch.com/todays-tra ... s-selling/

From the article

In short, because without Rolex, there simply wouldn’t be a demand for traditional watches in this day and age.

Luxury watches? Possibly
Traditional watches......I call bullshit

Long winded article. Didn’t learn anything.