In some ways, Tudor did become that. However, their entry-level models with the 2824 inside are horribly overpriced. Looking at the grey market, things aren’t any better there. When it comes to analogous pieces by other brands, I’d choose the Longines Spirit over the BB36 or the Ranger, Rado Coupole Classic over the 1926, Frederique Constant Highlife or Maurice Lacroix Aikon over the Royal…and so on.
It’s different with the pieces equipped with their in-house movements. Not a matter of origin, but of the specs. At the price of the entry-level ones, they could easily use chronometer-certified movements, or ones souped-up for better performance in terms of power reserve and resistance to magnetic fields.
My manner of thinking, so you say, cannot be approved. Do you suppose I care? A poor fool indeed is he who adopts a manner of thinking for others!
Donatien Alphonse François, Marquis de Sade