Myself I would like to see it around 70%.

Swiss Jobs Must Stay In Switzerland
National Council's Decision

(January 16, 2013)

By approving a minimum rate of 60 per cent of Swiss value for industrial products, the Legal Affairs Committee of the National Council is defending jobs in Switzerland. The Federation of the Swiss Watch Industry (FH), whose members include more than 500 small, medium and large enterprises, applauds this important decision for the «Swissness» project. Rather than seeing more and more jobs relocated to China, Switzerland needs jobs in Switzerland.

By its decision of 11 January, the Legal Affairs Committee of the National Council is helping the FH to preserve its 53,000 jobs in Switzerland on a long-term basis, including 1,000 apprenticeship places. With regard to industrial products, including watches in particular, the Legal Affairs Committee allows in the «Swissness» project that at least 60 per cent of the cost price must be manufactured in Switzerland. Research and development costs can now also be included in the calculation. With this stance, the Legal Affairs Committee of the National Council opposes the decision by the Council of States of 10 December 2012, which approved a 50% rule for industrial products.

Today, watches produced almost entirely in China are sold legally under the Swiss made label. This is an abuse which the present decision challenges. In the context of Parliamentary deliberations, the 60% rule is also opposed by firms that have 90% of their jobs in Asia. This must change. Many small, medium and large enterprises affiliated to the FH are committed to maintaining the existence of an industrial fabric of manufacturers and subcontractors in Switzerland. A strong and credible Swiss brand creates jobs throughout the value creation chain, among both watch manufacturers and subcontractors, which will also make it possible to develop and strengthen production in Switzerland over the long term.

A well protected Swiss brand also prevents foreign companies from buying Swiss watch firms, relocating production to foreign countries at low wages, and despite everything selling their products legally under the Swiss made label. Implementation of the «Swissness» project will not stop the work process from continuing in countries where wages are lower, nor the import of replacement parts from such countries. However the Swiss made label must no longer be misused.

http://www.fhs.ch/en/news/news.php?id=1052

"Implementation of the «Swissness» project will not stop the work process from continuing in countries where wages are lower, nor the import of replacement parts from such countries. However the Swiss made label must no longer be misused."

It'll be very interesting to see if the biggest offenders - Claro and Invicta come to mind - change their ways...or, perhaps, find new loopholes through which they can squirm. It's rather funny to think about, but if these companies put as much effort into the making of genuinely high quality watches as they do in stretching the rules into an unrecognizable jumble of BS, the whole "Swiss thing" might not rear its ugly head as often as it does now...

A good read, and I concur with your 70% proposition, O. (Heck, 75% - or even 80% - wouldn't hurt! )