This has worked for me twice (if you're into buying new pieces, which few people on the forums seem to be, but what the hey):

Wait for a moment like now, when all the hubbub is about the new 2021 releases. Pop by your favorite AD and wait and see when those new models finally arrive. Give it a bit of time. Then, go to the store and express interest in the older models from the brand you covet. If you can't swing at least a 10 percent discount then, you're doing something wrong.

Nobody looks at a good watch on your wrist and thinks to themselves "Oh, that's last year's model." They just see a nice watch. Other than Rolex, there's gonna be savings out there, gang. Guarantee it.

^^^smart. Sure works with autos.