You may not know it, but Grand Seiko has a rival in Japanese watchmaking. That rival is the well-kept, albeit open, secret that is Credor, another elite brand of Seiko, but despite descending from the same legendary parent, they have very different ideas as to what makes the perfect watch. But before we get into what Credor is today, we should start at
the beginning, 1974. Grand Seiko had successfully established Seiko as one of the world’s greatest watchmakers in the 1960s, but the nascent brand’s celebration was cut short by a piece that ended the watch world as we know it, the Seiko Astron, in 1969. By the early 1970s, Seiko was aware that quartz was the future, and that Grand Seiko, a brand known for accurate mechanical movements, no longer made sense in a portfolio that included far more accurate quartz watches.

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