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Ocean
- Founding Member
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- Joined: Sat Mar 31, 2012 10:00 pm
JS Watch Co. Iceland
From a blog to read http://www.ablogtoread.com/js-watch-frisland-god-special-edition-with-eyjafjallajokull-ashes/
JS Watch Co. is Iceland's premier watch maker based out of Reykjavik. Though I can't say for sure if they are Iceland's only watch maker. As small brands go, they have done some nice things and their latest offering is a special product for them. It really takes the Icelandic heritage to a new level, combining a range of design features and cultural elements. This is the JS Watch Frisland God Special Edition timepiece.
Watch lovers will recognize a few elements that they have seen before. Good elements that bear repeating. The dial of the Frisland God watch is made from volcano ash. Which volcano? Oh you know which Volcano. None other than the now famous and still unpronounceable Eyjafjallajökull. Romain Jerome deserves credit for being the first brand to do a dial with ash from the Volcano after the little incident back in 2010. Over the black ash are printed hour indicators and text. It is hard to tell but the hands are actually rose gold (with applied luminant).
Using medieval (and prior) Iceland history, JS Watch came up with an attractive design to engrave all over the 42mm wide steel case of the Frisland God piece. According to the brand they spent a lot of time looking at old Icelandic artifacts for inspiration. On one side of the case is space for an engraving in the ancient Höfðaletur font. It says "Iceland" by default, but JS Watch recommends that each customer order a custom engraving (such as their name) to be spelled out in Höfðaletur (no, I don't know how to pronounce that either) text.
JS Watch Co. is Iceland's premier watch maker based out of Reykjavik. Though I can't say for sure if they are Iceland's only watch maker. As small brands go, they have done some nice things and their latest offering is a special product for them. It really takes the Icelandic heritage to a new level, combining a range of design features and cultural elements. This is the JS Watch Frisland God Special Edition timepiece.
Watch lovers will recognize a few elements that they have seen before. Good elements that bear repeating. The dial of the Frisland God watch is made from volcano ash. Which volcano? Oh you know which Volcano. None other than the now famous and still unpronounceable Eyjafjallajökull. Romain Jerome deserves credit for being the first brand to do a dial with ash from the Volcano after the little incident back in 2010. Over the black ash are printed hour indicators and text. It is hard to tell but the hands are actually rose gold (with applied luminant).
Using medieval (and prior) Iceland history, JS Watch came up with an attractive design to engrave all over the 42mm wide steel case of the Frisland God piece. According to the brand they spent a lot of time looking at old Icelandic artifacts for inspiration. On one side of the case is space for an engraving in the ancient Höfðaletur font. It says "Iceland" by default, but JS Watch recommends that each customer order a custom engraving (such as their name) to be spelled out in Höfðaletur (no, I don't know how to pronounce that either) text.
