Like a luxury watch? Just rent it.

Haute Couture Timepieces
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Like a luxury watch? Just rent it.

Post by temerityb » Sun Jul 04, 2021 1:01 pm

From The New York Times:

As the famous slogan has it, you never actually own a Patek Philippe. And if forecasts are right, you never will. Instead, you’ll be happy to rent one.

It’s early days, but there are signs that a new luxury watch rental market led by the brands is coming. According to the market research company Bain & Company, rentals could account for 10 percent of luxury brand revenues by 2030. Now, it says, is the time for brands to engage with subscription culture and “generation rent,” a growing number of young people less inclined to spend money on high-priced luxury goods.

“Something is changing in the way consumers think about and interact with luxury products,” said Claudia D’Arpizio, a partner at Bain and co-author of LuxCo 2030: A Vision of Sustainable Luxury. “The willingness of the younger generation to embrace renting and secondhand is very high. The shift from owning to having an experience is super strong.” ... ntals.html
“Jewelry isn’t really my thing, but I’ve always got my eye on people’s watches.” – Clive Owen
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Re: Like a luxury watch? Just rent it.

Post by biglove » Sun Jul 04, 2021 3:27 pm

Not me. If I want “the experience” I will just go to a boutique and try something on.

Ok, if I can rent a Breitling or Omega for $50/month, maybe so. But I imagine we are talking $300+/month and that’s a big no.
"Courage is knowing it might hurt, and doing it anyway. Stupidity is the same. And that's why life is hard."-Jeremy Goldberg
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