If you are by a Nordstrom Rack, stop in and look for their Timex watches. Guys on MOT are saying they have seen some nice ones and some Todd Snyder’s for 19.99. They are not in a jewelry case, they are out in the open.
Edit to say some guy found a Marlin at NR for 19.99.
It's easier to fool people than to convince them that they have been fooled.