I have a few gold watches, relatively few, here's my first...
I bought this one to attend a wedding when I was in grad school. I wore/wear vintage jackets/suits, etc. and most of the other accessories I have are gold (colored). I had no idea about watches at the time. I went to a jeweler in downtown Iowa City (1999-ish), saw this watch, put it on a credit card.
My friend asked me if I got this from an employer for all my years of work.
I've avoided gold since. It seems old school, and while I like it well enough, I don't need too much in that area. My accessories tend to run in the silver/stainless/white gold vein.
All that said, I think gold definitely looks good.