- JAS1125
- Administrator
- Posts: 1523
- Joined: Sun Feb 17, 2013 11:00 pm
The Rise of the Microband
https://www.hodinkee.com/articles/under ... icrobrands
“The popularity of Kickstarter has precipitated a huge explosion of new brands. A rare few of them are quality, but most of them are decidedly not. Kickstarter feeds a fetish for novelty and cheapness over quality and integrity, unfortunately, and the collateral damage is that all small brands get sort of lumped together in the minds of some watch buyers – in short, it's gotten way more complicated