Ocean wrote:Didn't say you didn't know Soprod, the article is actually more of a help to you it's an interview with Jean-Claude Schwarz. You are one of the first to use it. I have gotten to know the A10 in a Stowa.
Glad to see you have a watch ready in the wings.
Price there is a subject that is a debate. What I feel is 2000 is a lot of money to a lot of people. I also know that is why it has been on my list and off my list for sometime, You are a micro or boutique brand to most people. That can be seen as a plus or minus when spending that much money. In this price range you are in there are all sorts of watches to be had new and pre-owned.
Think you have done a good job of getting people to know the brand, how did I get know it word of mouth.
Well the A10 looked like a better alternative to me, as the finish was just so much nicer than the 2892. At the same time, ETA knocked me back as a direct customer, being far too small.
I looked at my options, and of course there was movement brokers, and while they charged a bit extra, is was close enough to cost price from ETA, given the fact I am only making a few watches here and there at this time. After some thought, I figured that what 2892 finish I provide today, might not be the same tomorrow, as I can only get what the broker has.
I did plan of top grade, so when I place an order, and he only has the standard ones, what then?
Cant charge the same, and cant send out all sorts of different grades. Would be a mess.
So I emailed Soprod and they agreed to deal direct with me, even for a small order.
I also met with them at Basel, and I just liked them! So Soprod it was.
long term aim for Aegir is to make cases in Australia, then in-house. Followed by each and every part.
Will take many years, but that is the goal.
The price is a hard market I will admit. So, then reason is simple, it costs $1300 AUD to make a CD2, give or take $5.
Then there is 30% to the ATO (tax office) then of the rest, is a 2 year warranty that is transferable. This by the way, does not include one cent of operating costs, of any type, it is merely the sum of its parts.
If I was a big outfit with thousands of watches, then the cost would likely be $400 or so per piece. Fact is, I spent close of 200K to make 75 watch cases, with only 50 assembled.
Yep, that you have read correctly. I have never been bothered about sharing the secrets, the places I source components, and so on, and this is not the first time I have showed the cost.
It would get cheaper if I continued the model, as tooling is factored in.
It was a beer mat budget I made in the first place, and how wrong I was!
Over time, I will perfect the CD1 and SD1, and it will be the best watch in the price point, period. That is not a goal or a plan, that is the mission.
I do not expect to sell many, never did, until years down the track, but I do realize that to succeed, I need a retail ready watch, and take it retail. The forums are very important for sure, and I understand the need for them, and customer service above and beyond, but at the price, I suspect retail is where my sales will mostly be.