I have become a big fan of rally style straps. They can definitely lift a mundane watch. Panatime has just come out with a new lineup of them and they look like winners.
http://www.panatime.com/22toitlara.html

I agree and I think you have seen my Edifice. I don't think the brown rally is the right color so that black with red stitching is going on one of my watches!