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In this building the first watch drafts and designs were made.
More than 15 years of Xemex Swiss Watch:
XEMEX the modern classic
XEMEX bears the signature of the internationally renowned and acclaimed Swiss designer Ruedi Külling. Xemex Swiss Watch launched its first watch model, the “Offroad No. 1“, fourteen years ago. With this first timepiece, the brand’s creator and designer consistently realized his concept of watch design in accordance with his principles “Simplify, unify, clarify”. This circular timepiece quickly created a furore. Strictly functional and with a design pared down to the barest essentials, it was received with enthusiasm by all lovers of conscious design.
In 2000 and 2001, XEMEX was awarded the first prize at design competitions in Germany and the USA.
In 2008 XEMEX received the “GOOD DESIGN” Award for Personal Goods of the Chicago Athenaeum – the probably most valued Design Award worldwide.
All XEMEX watches combine high-quality design with wearer comfort, and have won international acclaim for the designer.
In addition to the mentioned models the whole collection has been completed by an entire new Ladies Collection called “Savannah” (2008).
However, the success of XEMEX is not only due to its outstanding, fundamentally unique design. When Ruedi Külling founded Xemex Swiss Watch in 1996, he planned the brand with all its characteristics from the very beginning.
The XEMEX brand is a completely coordinated unit. Name, logo, image and design are all in harmony and complement each other perfectly. The name can be pronounced anywhere in the world and can be read from both left to right and right to left; this is underlined by the clear typography of the logo.
The design is distinguished by its powerful character and memorable formal language. Xemex does not create trends, but manufactures milestones whose form, color and incomparable love of detail make subtle elegance into an unforgettable trademark. As the daily focus of frequent attention, the watch must be just right - for the wearer and for the function, although form is subordinate to function. Reducing the design to the bare essentials guarantees good readability during the day and at night.
The architecture of time is straightforward, without frills.
The clean typography and the finished, meticulous construction of the case reflect the precision of the movement. The dial, the hands and the flexible bridges emphasize the interplay of the elements. This instrument shows the time as a self-contained unit.
This has made it possible for XEMEX watches to become highly valued collector’s items. However, these timepieces are more than this: they have today created their own market, and to some extent are even a model for other companies in the watch industry.
This is also due to technical competence, visionary design and a clever marketing strategy. It is now twelve years ago since designer Ruedi Külling began enriching the watch industry with his unusual timepieces, consistently thought out down to the smallest detail and proof of the unreserved validity of his design principles.
Today, in 2012, the Swiss watch brand can look back on a success story marked by inexhaustible creativity, consistency and love of design – and is marking this eventful period with a watch whose roots and design features are unmistakable.