WBOTD 7/23/12 Egard (new brand in 2012)

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WBOTD 7/23/12 Egard (new brand in 2012)

Post by Ocean » Mon Jul 23, 2012 2:57 am

Forged as a tribute to the bond between a son and his father, Égard seeks to produce exceptional timepieces that do more than simply tell time—they capture moments.

Égard debuted in 2012 with an intricate layered-dial design that makes a bold statement while exuding prestige. Our pieces are unique expressions of style, built with the highest quality movements produced in Switzerland and Japan. We strive to design luxury pieces that are truly worthy of life’s milestones, while still providing top-of-the-line materials and motion.

Father and son founders, Peter and Ilan Srulovicz work together in their Los Angeles and Toronto offices to design and manufacture all of Égard’s pieces providing real craftsman quality with luxury appeal.

“Though we ask not to be bound nor gripped by the hand of time, we seek to measure it—not so that we may control it or defeat it, but rather, so that we may expose ourselves to its infinite scale.”
Our story

Life is a series of moments. Many of those moments define us as individuals.Often, when we look back, those defining moments include someone else, someone who stood by our side—when it was easy and when it was hard.
Égard began as a tribute to that person and to those moments.

In our story, that person is a father, Peter Srulovicz. His son, Ilan, designed his first timepiece to honor the years of support and the ageless bond they have shared. It was his goal to create pieces that inspire, embodying the depth of emotion we all feel for that person in our lives.

Being a true designer, Ilan researched the inner workings of watches and the watch industry thoroughly, adopting only the finest technical specifications and materials. He found inspiration in his memories and sense of style, building his designs as 3D renderings. With his designs receiving overwhelmingly positive reviews, those renderings became prototypes, which became finished products. Thus, Égard came into being.

Though time is fleeting, each carefully crafted Égard timepiece becomes a constant reminder to accept those passing moments, being thankful for the great ones and looking forward to the next ones.

At its core, Égard is a son’s way of thanking his father, turning time into a timeless legacy.



Video Review by Breitling source

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