WBOTD 8/17/12 88 Rue du Rhone (new company and making of another legend?)

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WBOTD 8/17/12 88 Rue du Rhone (new company and making of another legend?)

Post by Ocean » Fri Aug 17, 2012 3:28 am

Ever hear of Raymond Weil? This company has been getting a lot of pub in the last few months with the release of their 1st watch in June. They have signed with the Watch Hut out of the UK to sell them online. This should be an interesting company to follow.

As grandsons of the famous Swiss watchmaker Raymond Weil, the Bernheim brothers were raised in the Swiss watchmaking tradition and developed a solid expertise while working for the family business. Together, Elie and Pierre Bernheim decided to make exceptional quality time pieces with refined, modern designs at affordable prices so more people can enjoy this unique luxury. They combined their talents and know-how and launched the 88 Rue du Rhone brand.

Swiss luxury time pieces...

88 RUE DU RHONE is an independent brand of Swiss luxury watches, launched by Elie and Pierre Bernheim. Grandsons of the notorious Swiss watchmaker, Raymond Weil, they combined their talents, expertise and watchmaking know-how to create their own brand. These two entrepreneurial spirits have set out to offer consumers an elegant selection of watches balancing Swiss excellence and contemporary designs, tradition and innovation.

...which remain affordable.

Utmost excellence, exquisite designs, but also affordable. 88 RUE DU RHONE is indeed the first Swiss luxury watch brand that remains accessible in terms of price. It is a major challenge that the Bernheim brothers have successfully overcome in order to meet the expectations of a new generation of beautiful watch fans. 88 RUE DU RHONE is a new kind of luxury for a new generation and a new era… Where Time Begins.

"The creation of 88 Rue du Rhone has been a labor of love. My brother and I are thrilled to bring our knowledge and background of the watchmaking industry to a brand that we are so passionate about."
Elie Bernheim Cofounder



Lot of the watches at the watch hut http://www.thewatchhut.co.uk/88-rue-du-rhone-watches.htm
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Re: WBOTD 8/17/12 88 Rue du Rhone (new company and making of another legend?)

Post by temerityb » Mon Mar 01, 2021 9:45 pm

As I recall, they used to stock these in my area Macy's, and, shockingly, Kenjo - but then again, Kenjo carried everything. The fact that they closed that store remains one of my biggest disappointments in watch collecting. I really enjoyed that place.

There is still a website for 88 Rue du Rhone, but it seems to have not been updated since 2016.
“Jewelry isn’t really my thing, but I’ve always got my eye on people’s watches.” – Clive Owen
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