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The foundation for the success story of the Swiss traditional watch-making brand Alfex was laid in 1948. Today, the company headquartered in Lugano, Switzerland, is an independent global brand that captivates customers in more than 50 countries. The secret of this success lies in the clever union of classical Swiss art and the latest production technologies with the creativity of internationally acclaimed designers. These qualities characterize all Alfex collections and distinguish every single watch.