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mrneddles
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WBOTD 8.23.12: Berkbinder and Brown
I always pause at the term "tool watch". Is it really a tool, or does it just make the wearer look like a tool? You decide. Interesting little company and watch.
The ethos of Berkbinder & Brown is to make products of rugged, functional beauty- a cool brand with a rich American Legacy. My grandfather owned a hardware and implement store in South Dakota that has provided the namesake and inspiration for the brand Berkbinder & Brown. The Tool Watch evolved out of a desire to have a watch for my active pursuits, a watch built for work, a “tool not a jewel.” The watches I own that are serviceable are ugly and my nice watches are too “nice” to withstand everyday abuse. I set out in 2008 to make a watch. This was more involved than I ever imagined. In that time, I have machined and hand-built prototypes, and received enough encouragement from friends to pursue a larger vision. Working with a talented team the Tool Watch has become a reality. The Tool Watch is not a mass production item, it is a finely crafted “timepiece for life.”
The ethos of Berkbinder & Brown is to make products of rugged, functional beauty- a cool brand with a rich American Legacy. My grandfather owned a hardware and implement store in South Dakota that has provided the namesake and inspiration for the brand Berkbinder & Brown. The Tool Watch evolved out of a desire to have a watch for my active pursuits, a watch built for work, a “tool not a jewel.” The watches I own that are serviceable are ugly and my nice watches are too “nice” to withstand everyday abuse. I set out in 2008 to make a watch. This was more involved than I ever imagined. In that time, I have machined and hand-built prototypes, and received enough encouragement from friends to pursue a larger vision. Working with a talented team the Tool Watch has become a reality. The Tool Watch is not a mass production item, it is a finely crafted “timepiece for life.”
